The 80 / 20 of Training: What Actually Moves the Needle
There’s a well-known principle in business and economics called the Pareto Principle, or the 80/20 rule. The idea is simple: 20% of the input [...]
How to Strength Train Without Getting Bulky
Many women hesitate to lift weights because they worry it will make them “bulky” or overly muscular - a fear that unscrupulous marketing [...]
Peaking for Screen: Timing the Physical Transformation When it Matters Most
Achieving the right physical presence on screen is not accidental — it’s the result of a highly technical and precisely timed process known [...]
Training Actors vs. Training the General Population: Why the Goal Dictates the Method
Actor transformations are often glamorised in the fitness industry, dramatic before-and-after photos, shredded shirtless scenes, and stories of extreme commitment. Actor body transformation. [...]
Why full body workouts win for everything from strength and cardio to mobility and body composition.
'Full body' and 'split' exercise routines are exactly as the names suggest: Full body workouts mean training as much of the whole body [...]
Exercise Snacking
What is exercise ’snacking’? Exercise snacking is a technique I use with lots of my vip clients when schedules become too busy to [...]
How to tone your legs…
So yes this absolutely is a clickbait title, and those who’ve been in the fitness industry a while are well aware that ’Toning’ [...]
How to manage your return to the gym
With gyms in the UK set to re-open their doors on 12th April there are a lot of questions being asked around how [...]
The Secrets of HIIT Training
HIIT Training is booming - or is it? Do we know what HIIT training actually is ? And why it shot to stardom [...]
Whats Next For The Fitness Industry ?
No doubt about it, 2020 has been pretty horrendous for the business side of the health and fitness industry. Trainers, instructors, gyms and [...]